Export Streams

While Great Wine Estates customises each export management solution based for the individual winery, these programs are divided broadly into two streams, 1) New exporter and 2) Established exporter.

For new exporters, export complexity, regulations and costs can be a significant hurdle, so each phase is customised to build demand, profile and sales growth trajectory before progressing to the next level.

For established exporters, the GWE model leverages in-market experience and connections to deconstruct the conventional importer-distributor format, while helping you take control of your brand in the British marketplace.

1) New exporter

Brand story

UK brand story and winery introduction marketing kit development, with communications strategy,

Market testing

Primed brand launch with testing phase and price positioning recommendation,

Export management

Export regulation management including consolidated export license, label audit for UK and EU, VI1 continuing export approval,

Shipping, logistics & grants

Consolidated shipping and storage with leading logistics companies, to access the best possible rate. Consolidated export development grants, usually out-of-reach to small producers,

Sales

Experienced business development sales manager on the ground, remunerated with shared base salary and commission incentives,

Supply chain

Dedicated supply chain fulfilment, with a core focus on the on-trade with high levels of customer service,

RTM strategy

Multi-channel UK Export & Route to Market strategy that leverages existing relationships with on-trade, off-trade and regional specialist distributors,

Consumer & Trade tastings

Major consumer and trade tasting launch, with UK wine media PR and editorial, as well as optional participation in international trade shows to drive additional export markets.

2) Established exporter

RTM strategy

Reviewing current position and developing multi-channel UK Export & Route to Market strategy that leverages existing relationships with on-trade, off-trade and regional specialist distributors,

Sales

Experienced business development sales manager on the ground, remunerated with shared base salary and commission incentives,

Supply chain

Dedicated supply chain fulfilment, with a core focus on the on-trade with high levels of customer service,

Costs review

Review of current shipping, storage costs and report on realistic sales volumes, competitors, trade and consumer pricing and where localised marketing can be enriched,

Consumer & trade tastings

Major consumer and trade tasting, with UK wine media PR and editorial. Optional participation in international trade shows to drive additional export markets.